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Our perspective on direct marketing starts with our customer’s customer.
Many people confuse the term direct marketing with direct mail. Although Precision is a leading direct mail fulfilment house, we are equally adept at providing telemarketing services, interactive learning programmes and working in the emerging area of eMarketing to healthcare professionals. This range of options has encouraged many of our customers to go a stage beyond healthcare professionals to the ultimate customer – the patient.
Precision has created the acclaimed Precision Information database of healthcare professionals - a relational database that models the NHS structure identifying the key individuals and relationships that can unlock increased sales. Once the target group is selected, our next task is to find the most effective way to reach them with your message.
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