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Precision’s National Pharmacy Database covers every pharmacy in the UK, with over 12,800 records, with the pharmacist or manager named at over 95% of these. In addition, the database contains over 55,000 pharmacy assistants categorised by pharmacy and title, and there are records of over 70,000 named pharmacy personnel who have responded to training initiatives in the last three years. Selections are available on pharmacy group size, type and location, buying status, ownership, TV region, PCO.
Unprecedented accuracy and validation
As well as its unique coverage, the National Pharmacy Database is set up to offer unrivalled accuracy, with daily updates from healthcare sales teams
in conjunction with
FieldStrike, wholesalers and magazine circulations. All updates are double-validated by telephone contact.
The National Pharmacy Database is one member of Precision Information, a suite of healthcare databases run by Precision Direct Marketing. These include the National GP Database, the National Dental Database and the National Nursing Database, which is produced in conjunction with Bounty Health Network.

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