28/03/09
AWARDS SUCCESS AT OTC MARKETING AWARDS
Precision Direct Marketing was part of three successful
entries at the Prestigious OTC Marketing Awards this year. A project by
Precision Direct Marketing and CIG
Healthcare Partnership scooped the coveted award for Best OTC
pharmacy Support Package, a category judged by pharmacists
themselves. A further collaboration between the two companies also
saw a project for Nurofen highly commended within the same category.
Precision
and CIG Healthcare Partnership worked closely with Bayer Consumer
Care to produce a pharmacy training guide for Feminax Ultra to win
the award. The training materials for pharmacists and pharmacy
support staff were produced to support the launch of Feminax Ultra.
Launched a year ago following the switch from prescription only to
over the counter of its active ingredient, naproxen, Feminax was
positioned as a ‘landmark new treatment’ that offers ‘long-lasting
relief from period pain and menstrual cramps’.
Pharmacists voted through the IMS Intr@PharmQ portal as well as
members of the Company Chemists’ Association (CCA) with the guide
scoring highly with both. One CCA judge praised the Feminax Ultra
training package for being both “concise and effective” while
another described it as “an excellent package to assist all staff
with the switch.”
Precision and CIG Healthcare Partnership also worked together to
produce The Nurofen Academy pharmacy training package with Reckitt
Benckiser, which was also Highly Commended in the same category.
PDM’s and Reckitt Benckiser’s direct marketing campaign for Lemsip
was also Highly Commended by OTC bulletin’s Expert Judging Panel in
the Best OTC Direct Marketing Campaign category. Despite being
placed in the top three by five of the six judges, the campaign
narrowly missed the top spot, but earned an impressive second place
nonetheless.
Reaching 80% of all UK pharmacies, the campaign firstly updated
pharmacists and their staff about new additions to the Lemsip range
for 2008/09, including the Max All in One Liquid variant; and
secondly provided guidance about the active ingredients in cold and
flu products along with tips on conveying this information to
customers.
The hugely successful campaign was run in conjunction with a chance
to win a Braun all-in-one hot drinks machine.
07/04/09
P3 LAUNCHES THE PHARMACY MVP AWARDS
IN ASSOCIATION WITH PRECISION
P3 magazine, in
association with Precision Direct Marketing, has launched a major
new business awards to discover which products are most valued by
community pharmacies across the UK.
The awards have
taken the common sporting term MVP which stands for ‘most valuable
player’ and applied it to pharmacy in order to identify pharmacy’s
‘Most Valuable Products’.
Pharmacy’s most
valuable products are defined as those that pharmacists would put on
their shelves first if stocking a new pharmacy because they are
popular with patients or contribute towards their pharmacy business.
To vote for their most valuable products, pharmacists must complete
the voting card found inside a recent issue of P3 and return the
free post form by 1 May 2009. Alternatively, they can vote online by
visiting:
www.p3pharmacy.co.uk/mvp before 1 May. All voters will be
entered into a prize draw to win a Toshiba NB100 Netbook.
The MVP categories
include: Most Valuable Analgesic Product, Most Valuable Child/Baby
Product, Most Valuable Cold/Flu Product, Most Valuable Health &
Wellbeing Product, Most Valuable Minor Ailment Product, Most
Valuable Respiratory/Allergy Product, Most Valuable Smoking
Cessation Product and Most Valuable Skincare Product.
Dominic Murdoch,
Client Services Director at Precision, says; “"Precision is
delighted to be associated with this innovative new awards scheme.
The structure of this awards initiative is one of only a few that
gives all UK pharmacists the opportunity to vote for products they
confidently recommend on a daily basis. By combining responses from
P3 Magazine and direct mail these awards will truly recognise the
industry leading products that make a difference to pharmacy
customers.”
In keeping with the
‘most valued’ theme, the awards also include categories for ‘Most
Valuable Pharmacist’, offering pharmacists and pharmacy teams the
chance to be judged and awarded for their business success. P3 is
calling for entries in each of the following categories: Most
Valuable Re-fit or Merchandising Pharmacy Initiative, Most Valuable
Minor Ailment Pharmacy Customer Team, Most Valuable Respiratory and
Allergy Pharmacy Customer Team, Most Valuable Business Initiative
and Most Valuable Pharmacist or Pharmacy Team. In an exciting and
innovative approach to the awards, the final category, Most Valuable
Pharmacist or Pharmacy Team, will be voted for LIVE on the evening
of the awards ceremony.
To enter themselves
or their team, in to the “Most Valuable Pharmacist” award
pharmacists must call P3’s editor on 020 7534 7212 and follow the
quick and easy entry process. Winners will receive up to £1000 in
cash prizes. The ceremony will be held at The Imperial War Museum on
20 May 2009.
To book tickets call: 020 7534 7237
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