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06/11/07
PRECISION MAIL PHARMAFILE
Precision Direct Marketing have been chosen as a partner by leading publishers Wiley-Blackwell.
The publishers chose Precision Direct Marketing to mail its well-known pharmaceutical industry directory Pharmafile because of the competitive and high quality service offered by the company.
Pharmafile Production Manager Lee Boyman said: "We chose Precision Direct Marketing because they offered faster turnaround, shorter delivery times and a significant reduction in postage costs.”
“These three elements are consistent factors in our winning new business, and applies to all campaigns.” said Precision MD Matthew Caldwell-Nichols.
“Having control of production enabled us to add in a matched personalised offer card for Pharmafile customers and we were delighted to be able to work with Lee and Pharmafile”
05/11/07
PRECISION RE-LAUNCH NATIONAL PHARMACY DATABASE
Unrivalled accuracy for new marketing database
Precision Direct Marketing, the leaders in healthcare databases, are to re-launch their most important pharmacy marketing tool, the National Pharmacy Database.
The new database will be unique and unsurpassed in the healthcare industry, offering increased accuracy, flexibility and speed to the marketing communications of all healthcare organisations.
The new National Pharmacy Database will cover every pharmacy in the UK, with over 12,700 records, with the pharmacist or manager named at over 95% of these. In addition, the database will cover over 55,000 pharmacy assistants categorised by pharmacy and title, and there are records of over 70,000 named pharmacy personnel who have responded to training initiatives in the last three years. Selections are available on pharmacy group size, type and location, buying status, ownership, TV region, PCO.
Unprecedented accuracy and validation
As well as its unique coverage, the National Pharmacy Database is set up to offer unrivalled accuracy, with daily updates from healthcare sales teams, wholesalers and magazine circulations. All updates are double-validated by telephone contact.
‘In direct marketing, no matter how powerful a creative piece is, no matter what the strategy is, if the data is of poor quality the campaign will fail. With the National Pharmacy Database we have a product that not only offers pinpoint selections but that is up to the minute accurate.’ stated Dominic Murdoch of Precision Direct Marketing.
The National Pharmacy Database is one member of Precision Information, a suite of healthcare databases run by Precision Direct Marketing. These include the National GP Database, the National Dental Database and the National Nursing Database, which is produced in conjunction with Bounty Health Network.
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