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Archant Specialist/Life

Archant is a privately owned media company serving geographical and specialist interest communities with over 140 brands and associated websites. They have a large portfolio of UK-based regional newspapers with titles in East Anglia, London, Kent and the South West, and publish 1.35 million copies a week in print.

Additionally Archant is the largest publisher of regional and local lifestyle magazines and associated digital media in the UK, and also owns a range of specialist magazine titles circulating predominantly in the UK and USA. Their portfolio of 75 magazine titles includes county, specialist interest and wedding magazines.
Archant were looking for a print and mailing partner to produce a cost-effective solution to send out magazine subscription renewals to their customers. They spoke with Royal Mail and they recommended us as a preferred direct mail partner as part of their ‘Mail Made Easy’ scheme. The brief was to receive a single database with subscribers flagged against their specific magazine choice and produce a renewal mailing campaign with best value print and postage costs.
In the first instance we needed to create a single sorted mailing campaign to take advantage of the Royal Mail Advertising Mail Sustainable Mailmark discount. The challenge was to take a series of letters with unique branding for each magazine and then merge the name and address personalisation. Effectively the unique magazine branding would change letter-by-letter. We solved this by colour laser printing the output using variable image PDF templates supplied by the client. This allowed us to take one flagged database and mail the customer a renewal letter branded for the magazine that they subscribed to and yet still gain bulk sorted mail discounts.
Letter Templates
Archant logo
The Biggest and Best UK Guide to French Property
Bringing You The Best of Life in the Costwolds
Bringing You The Best of General Aviation