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MAIL & DIGITAL

The Perfect Partners

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Some industry experts predicted the digital revolution would have already wiped away traditional marketing methods, but it clearly hasn’t!

Many of those that committed their entire marketing budget to their digital agencies are now reconsidering this one-sided strategy. To simply ‘ping and win’ is underestimating the intelligence of your audience.

Mail has always delivered a great return on investment – and it still does. Mail represents the point where communication becomes physical, it leaves something behind that is hard to ignore!

The smart move is to harness the strength of mail and digital as a combined strategy.

Royal Mail MarketReach have completed extensive research on this and the results have truly surprised the industry. That’s hard evidence that mail and digital get along fine together!

83%

WERE INFLUENCED TO MAKE ONLINE PURCHASES AS A RESULT OF RECEIVING DIRECT MAIL

13%

MORE CONSUMER VISITED THE SENDER’S WEBSITE WHEN MAIL WAS ADDED TO THE MIX, COMPARED TO USING EMAIL ON ITS OWN

86%

SAID THEY HAVE CONNECTED WITH A BUSINESS AS A DIRECT RESULT OF RECEIVING MAIL

Source: Royal Mail MarketReach, It’s All About Mail and Email 2014

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